✨ Email Tracking

• Email Tracking helps us follow up with customers more efficiently and run more precise email marketing.

I. What is Email Tracking?

Image: Email Tracking overview, showing how it tracks opens, clicks, and downloads.

1. What can Email Tracking do?

• Know when, where, and on what device the recipient opened your email, and how many times?
• Know when, where, and on what device the recipient clicked a link in your body, and how many times?
• Know when, where, and on what device the recipient downloaded an attachment, and how many times?
• Accurately tell whether the recipient used computer or mobile to open / click / download, down to the OS (Android, iOS, Windows, OSX)

2. Things to know about Email Tracking

• Network limits: On an intranet (LAN), or networks with restricted access, the tracking server may not be reachable, so tracking may not work
• Client limits: Some email clients block image loading or use plain text mode only — tracking won't work either
• Unlike a traditional read receipt, Email Tracking requires no confirmation from the recipient — it auto-captures opens, link clicks, and attachment downloads
• If you mass send one email to many (including CC, BCC, etc.), you'll only see the total view count, click count, and download count — you can't tell which recipient did what. We recommend one email per recipient

3. What makes Laifaxin Email Tracking special?

• Global support: Supports tracking for any region, mail server, or ISP worldwide
• Second-level feedback: As soon as an email is opened, feedback within 10 seconds, regardless of recipient location
• City-level precision: Global location precision, with city-level matching both domestic and international
• Wide mail server support: We support Gmail, QQ Mail, Netease (163, 126), Aliyun Mail, and all corporate mailboxes, including but not limited to Tencent Enterprise, Aliyun Enterprise, Google Workspace, 263 Enterprise, Netease Enterprise
• All-platform support: Android, iOS, Windows, OSX — all work
• Free and unlimited: Try it for yourself!

II. ✍️ Enable Email Tracking When Composing a New Email

1. Enable Tracking

• When Composing a New Email, you can enable Email Tracking

💡 Daily sending requires binding your mailbox

• Mailbox binding: See 👉 📚 Email Account
• Common mailboxes: See 👉 📚 Common Personal Mailboxes 📚 Common Corporate Mailboxes

• In the "Compose Email" window, check "☑️ Email Tracking"
• For more composition features see: 👉 Compose New Email

Image: Check "Email Tracking" in the "Compose Email" window to enable the feature.

2. Tracking Status

tip

• For emails with read tracking enabled, if the recipient opens it, you can see the read status in Sent emails.

① ❌ Not Read

• Not Read: If the customer hasn't opened the email, the read icon "👀" shows gray

Image: Gray "👀" icon indicates the email hasn't been read yet.

② ✅ Read

• Read: If the email has been opened, the read icon "👀" shows in green, with the read count

Image: Green "👀" icon and read count indicate the email has been read.

III. 🚀 Enable Email Tracking for Mass Email

• For Mass Email, enable Email Tracking in More Settings 👉 full guide: Mass Email

Email Tracking benefits

• Filter active customers: Customers who opened but didn't reply are more valuable than non-openers — good targets for high-frequency outreach
• Filter intent customers: Customers who opened multiple times can be targeted precisely with better results

1. Enable Tracking

• Enable Email Tracking for mass send tasks

  • Full Mass Email guide: 👉 Mass Email
  • In the image below, in Other Settings enable Email Tracking (opens, links, attachments)

Image: In "Mass Email" → "Other Settings", enable "Email Tracking (opens, links, attachments)".

Main features:

• Open tracking: Know whether the recipient opened your email
• Click tracking: Know whether the recipient clicked links in the body
• Attachment tracking: Know whether the recipient downloaded attachments

2. Tracking Status

• Check whether a task has Email Tracking enabled

  • On the Mass Email page, check the task's open rate column
    • Tracking Off: Means tracking was not enabled when the task was created
    • Shows percentage: Whether it's 0% or 100%, any percentage means tracking is on

Image: Mass Email task list showing each task's tracking status (off or open rate percentage).

3. Active Readers

• View active readers in mass send tasks

  • 1️⃣ Click Task Results on the task to see detailed results

Image: Click the "Task Results" button on a specific mass send task.

• 2️⃣ Default shows Sent (all emails); pull down to select Opened to view only customers who opened

Image: Use the dropdown in task results to filter "Opened" recipients.

• 3️⃣ For customers who opened, you can tag them or send another email

Image: Tag or re-send to the list of customers who opened the email.

IV. Tracking Logs

• Email Tracking logs the customer's open, click, and download behavior, including detailed data like IP address, ISP, device, and read time during open events.

Image: Email Tracking log shows detailed customer behavior data — IP, device, time, etc.

V. Extensions and Resources

1. FAQ

• ❓ Can Email Tracking guarantee 100% accuracy?

  • A: No. As mentioned, network limits or client limits (such as plain-text mode, blocked image loading) may cause tracking to fail.

• ❓ For mass send, can I tell which specific recipient opened / clicked?

  • A: No. For mass send (including CC and BCC), Email Tracking can only tally total opens, clicks, and downloads — you can't locate the specific recipient. For precise tracking, send one-to-one.

• ❓ Does Laifaxin charge for Email Tracking?

  • A: Currently, Email Tracking in Laifaxin is free and unlimited.

2. Learning Tips

• 💡 Use tracking data fully: Periodically review tracking logs to analyze customer behavior patterns, and optimize your content and sending strategy.
• 🎯 Combine with customer tiering: Combine Email Tracking data with CRM to focus on high-intent customers.
• 🧪 A/B testing: Use Email Tracking results for A/B tests, e.g. testing different subjects or content for open rate and click rate, and keep improving.

3. Related Reading

• 📚 Compose New Email — Learn how to enable and use Email Tracking when sending a single email.
• 📚 Mass Email — Learn how to configure Email Tracking for mass send tasks to monitor campaign performance.
• 📚 Email Account — Set up and manage your sender email account, the prerequisite for using Email Tracking.

🔗 Permanent link: https://laifa.xin/zhinan/email-tracking