Tags & Views: Name Cards for Customers + One-Click Audience Filtering
Customer list keeps growing, and you can't find the right people when emailing? Two tools fix this ๐
| Tool | One-liner | Example |
|---|---|---|
| ๐ท๏ธ Tags | Stick a static name card on each customer โ describes "who they are" | English-USA-inflatable-kayak-distributor |
| ๐ Views | Create dynamic filters โ answers "who to find" | "All inflatable-kayak distributors in the USA" |
๐ Memorize: 1๏ธโฃ Tags answer "Who is this?" โ 2๏ธโฃ Views answer "Who am I looking for?"
Master both and your customer database stays organized no matter how big it gets โ focus your energy on closing deals.
๐บ๏ธ The big picture: Tags โ Views โ Email Sequenceโ
One diagram: how Tags โ Views โ Email Sequences work together:
๐ท๏ธ 1. Master Customer Tags (precise profiles)โ
A good tag is like a content-rich name card โ letting you understand a customer at a glance.
- Tags describe static attributes (which country / which product / what role)
- Ongoing, automated marketing tasks are handled by ๐ Email Sequences
1๏ธโฃ The "Golden Formula" for tagsโ
Strongly recommend a unified format โ keeps things tidy and filterable.
๐ Recommended formula: language - country - product/industry - supply-chain role
(Matches the v2 main golden formula)
| # | Your business | Customer segment | Recommended tag |
|---|---|---|---|
| 1๏ธโฃ | CNC machining | German auto factories | German-Germany-auto-parts-factory |
| 2๏ธโฃ | Inflatable kayaks | US water-sports distributors | English-USA-inflatable-kayak-distributor |
| 3๏ธโฃ | Engineering equipment | Brazilian engineering importers | Portuguese-Brazil-engineering-equipment-importer |
Why this order?
- Precise sending: See
Germantag โ use the German email template - Market segmentation: Want to send holiday greetings to all US customers? Filter tags containing
USA - Content customization: Want to push new agency policies to all
distributorcustomers? Filter thedistributortag
Language first โ quickly filter templates by language (all "German" customers share the same German cold-email template); Country next โ segment by region for timezone and holiday campaigns; Product / role last โ these dimensions suit "audience segmentation" better, not first-pass filtering.
2๏ธโฃ Tag groups: Customer / Intent / Riskโ
For cleaner management, slot every tag into one of three groups:
| # | Group | Use | Example tags |
|---|---|---|---|
| 1๏ธโฃ | Customer (core) | Describe important customer attributes โ built with the "Golden Formula" | English-USA-engineering-equipment-importer |
| 2๏ธโฃ | Intent | Mark the customer's follow-up state โ read the "temperature" | ๐ฌ Inquiry / ๐ฆ Sample sent / ๐ฐ Closed |
| 3๏ธโฃ | Risk | Mark people to exclude to avoid useless outreach | โ Competitor / ๐ซ Unsubscribed / โ Other |

๐ท๏ธ Tags & ๐ Groups
โโโ ๐ Customer (who they are)
โ โโโ ๐ท๏ธ German-Germany-inflatable-kayak-distributor
โ โโโ ๐ท๏ธ English-USA-engineering-equipment-importer
โ โโโ ... (other descriptive tags)
โโโ ๐ Intent (follow-up state)
โ โโโ ๐ท๏ธ ๐ฌ Inquiry
โ โโโ ๐ท๏ธ ๐ฆ Sample sent
โ โโโ ๐ท๏ธ ๐ฐ Closed
โโโ ๐ Risk (to exclude)
โโโ ๐ท๏ธ โ Competitor
โโโ ๐ท๏ธ ๐ซ Unsubscribed
โโโ ๐ท๏ธ โ Other
3๏ธโฃ How to create and manage tagsโ
Two ways to create:
- Way 1: On the Contacts page, click ใNewใ in the tag-filter dropdown
- Way 2: Go to ๐ Tag Management page โ create and manage all tags + groups in one place

After clicking ใNewใ, a form pops up โ fill in tag name / group / color and confirm:

Manage tags: open ๐ Tag Management to edit / move / count / delete existing tags and keep the tag library clean.

๐ 2. Master Contact Views (smart audience filtering)โ
- Tags are static name cards; views are dynamic filters
- Biggest use: find a group of people fast, or exclude a group fast when sending blasts
- Set once, reuse forever
1๏ธโฃ Create and manage viewsโ
- New view: open Contacts โ click ใCreate Viewใ in the top-right
- Manage views: pin common views at the top for fast switching; drag-sort and set the most important as default

2๏ธโฃ Set view filter conditionsโ
The core feature. One or more conditions to filter customers.
Understand "AND / OR" logic โ don't mix them up:
| Logic | Meaning | Result |
|---|---|---|
| AND | Customer must satisfy all conditions simultaneously | Stricter โ fewer results |
| OR | Customer needs to satisfy any one condition | Broader โ more results |

3๏ธโฃ 4 super-useful view examplesโ
4 ready-to-use views โ just set them up ๐
โ Intent Customer Exclusion Viewโ
- ๐ฏ Use: Auto-exclude customers with progress when sending cold emails โ avoid bothering them, looks more professional
- โ๏ธ Setup:
- Condition:
Tagcontains any of๐ฌ Inquiry / ๐ฆ Sample sent / ๐ฐ Closed - Logic:
OR
- Condition:

โก Risk Customer Exclusion Viewโ
- ๐ฏ Use: Exclude risky customers during blasts โ protect your sender reputation and don't waste quota
- โ๏ธ Setup:
- Condition:
Tagcontains any ofโ Competitor / ๐ซ Unsubscribed / โ Other - Logic:
OR
- Condition:

โข No-Send Email Exclusion Viewโ
- ๐ฏ Use: Auto-strip emails you don't want to market to (domestic mailboxes / functional inboxes / government bodies) โ lift marketing precision
- โ๏ธ Setup (more conditions but super useful):
Emailstarts withhr@; noreply@; marketing@; jobs@; customerservice@Emailends withqq.com; 163.com; aliyun.com; 263.com; 88.com; 188.comEmailends with.cn; .tw; .hk; .inEmailcontains.gov; .org; .edu- Logic:
OR(any match excludes)

โฃ Read Customer Follow-Up Viewโ
- ๐ฏ Use: Surface "warm" customers in a specific segment who are interested in your product โ follow up more frequently
- โ๏ธ Setup:
- Condition 1:
Read countgreater than0(โฅ 1 read = seen it) - Condition 2:
Tagcontains any ofEnglish-USA-engineering-equipment-distributor - Logic:
AND
- Condition 1:

๐ 3. Real-World Exercise (theory โ action)โ
You've got the theory โ now simulate a real business scenario ๐
๐ฏ Your goal: Launch an email sequence sending cold emails automatically and continuously to all English-region inflatable-kayak distributors.
โ Steps:
Step 1: Confirm tagsโ
Make sure target customers are correctly tagged โ English-USA-inflatable-kayak-distributor / English-UK-inflatable-kayak-distributor / English-Australia-inflatable-kayak-distributor, etc.
Step 2: Create the target viewโ
- New view named
English-Inflatable-Kayak-Distributor - Set filter:
Tagcontains any ofthe 3 country tags above - Logic:
OR - Save view โ all qualifying customers are pooled

Step 3: Use the view in an email sequenceโ
- Follow the ๐ Email Sequence tutorial โ open ๐ Email Sequence โ new sequence
- In the sequence, click Add Contacts โ pick the view
English-Inflatable-Kayak-Distributor

๐ Done! The system auto-sends cold emails regularly to your targets while smartly avoiding customers with progress or risk. Precise, efficient, fully automated.
๐ Pitfalls to avoidโ
| Pitfall | Consequence | How to avoid |
|---|---|---|
๐ด Tagging dates (e.g. 0711) | Tag library gets messier โ months later you lose the logic | Tags describe "who they are" โ time belongs to email sequences |
| ๐ด Stacking 10+ tags on one customer | View-filter logic gets confused, over-marketing | 3โ5 core tags per customer is enough |
| ๐ก Forget to set "AND / OR" in views | Results don't match expectations | Strict โ "AND", broad โ "OR" โ always confirm logic when multiple conditions |
| ๐ก No "Intent / Risk" exclusion before blast | Closed customers get bothered / competitors receive cold emails | Apply Intent exclusion + Risk exclusion views before every blast |
| ๐ก Excluding all info@ / sales@ | Miss SMB owner emails | These emails don't consume points โ send freely (see FAQ) |
โ FAQโ
Q1: Why not include specific dates (like 0711) in tags?โ
Tags describe "who they are", not "when to contact". Specific send timing and follow-up cadence belong to automated ๐ email sequences. This keeps the tag system permanently clean.
Q2: Is it still worth emailing info@ or sales@ accounts?โ
Very much so! For SMBs, these inboxes are often managed by the owner or a key decision-maker. Don't exclude them. Even better: in Laifaxin, these emails don't consume quota โ send freely.
Q3: Should I send on weekends or holidays?โ
Depends on the customer's work habits. Use scheduled send or send window features in ๐ email blasts or ๐ email sequences to time emails for the customer's local business hours โ works better.
Q4: How many tags per customer?โ
3โ5 core tags is enough, covering "Customer group + Intent group". Too many causes management chaos and hurts view filtering.
Q5: Can I batch edit tags?โ
Yes. Open Contacts โ check multiple customers โ top ใBatch Operationsใ โ ใEdit Tagsใ. See ๐ Manage Contacts ยท Batch Operations.
๐ก Study tipsโ
First time with this system feels complex? Normal โ don't aim for perfection day 1:
- Week 1: Use the "Golden Formula" to tag existing customers with their identity card
- Week 2: Build the Intent + Risk exclusion views, apply before blasts
- Week 3: Add the target view, hook into email sequences for automation
- Week 4: Add the read-follow-up view, surface "warm" customers for high-frequency follow-up
Steady ramp โ customer management gets easier over time.
๐ Related featuresโ
| Topic | Link | Description |
|---|---|---|
| ๐ฅ Add contacts | add-contacts | 3 ways: bulk import / manual entry / save from search |
| ๐ Manage contacts | manage-contacts | View & edit individuals + batch operations in 3 steps |
| ๐ Email sequence | email-sequence-guide | Multi-touch automation, pair with views for audience |
| ๐ง Email blast | email-mass-sending | One-off precise blasts, pair with views to exclude blacklists |
| ๐ท๏ธ Tag management | tag-management | Deep dive on tag groups, creation, editing, stats |
| ๐ v2 Golden formula | 03-save-and-tag#golden-formula | Source of the tag formula โ applied at save time |
Permalink: https://laifa.xin/zhinan/contacts-tags-views