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Tags & Views: Name Cards for Customers + One-Click Audience Filtering

Customer list keeps growing, and you can't find the right people when emailing? Two tools fix this ๐Ÿ‘‡

ToolOne-linerExample
๐Ÿท๏ธ TagsStick a static name card on each customer โ€” describes "who they are"English-USA-inflatable-kayak-distributor
๐Ÿ‘€ ViewsCreate dynamic filters โ€” answers "who to find""All inflatable-kayak distributors in the USA"

๐Ÿ”‘ Memorize: 1๏ธโƒฃ Tags answer "Who is this?" โ†’ 2๏ธโƒฃ Views answer "Who am I looking for?"

Master both and your customer database stays organized no matter how big it gets โ€” focus your energy on closing deals.


๐Ÿ—บ๏ธ The big picture: Tags โ†’ Views โ†’ Email Sequenceโ€‹

One diagram: how Tags โ†’ Views โ†’ Email Sequences work together:


๐Ÿท๏ธ 1. Master Customer Tags (precise profiles)โ€‹

A good tag is like a content-rich name card โ€” letting you understand a customer at a glance.

Core method
  • Tags describe static attributes (which country / which product / what role)
  • Ongoing, automated marketing tasks are handled by ๐Ÿ“š Email Sequences

1๏ธโƒฃ The "Golden Formula" for tagsโ€‹

Strongly recommend a unified format โ€” keeps things tidy and filterable.

๐ŸŒŸ Recommended formula: language - country - product/industry - supply-chain role

(Matches the v2 main golden formula)

#Your businessCustomer segmentRecommended tag
1๏ธโƒฃCNC machiningGerman auto factoriesGerman-Germany-auto-parts-factory
2๏ธโƒฃInflatable kayaksUS water-sports distributorsEnglish-USA-inflatable-kayak-distributor
3๏ธโƒฃEngineering equipmentBrazilian engineering importersPortuguese-Brazil-engineering-equipment-importer

Why this order?

  • Precise sending: See German tag โ†’ use the German email template
  • Market segmentation: Want to send holiday greetings to all US customers? Filter tags containing USA
  • Content customization: Want to push new agency policies to all distributor customers? Filter the distributor tag
Why this order?

Language first โ†’ quickly filter templates by language (all "German" customers share the same German cold-email template); Country next โ†’ segment by region for timezone and holiday campaigns; Product / role last โ†’ these dimensions suit "audience segmentation" better, not first-pass filtering.

2๏ธโƒฃ Tag groups: Customer / Intent / Riskโ€‹

For cleaner management, slot every tag into one of three groups:

#GroupUseExample tags
1๏ธโƒฃCustomer (core)Describe important customer attributes โ€” built with the "Golden Formula"English-USA-engineering-equipment-importer
2๏ธโƒฃIntentMark the customer's follow-up state โ€” read the "temperature"๐Ÿ’ฌ Inquiry / ๐Ÿ“ฆ Sample sent / ๐Ÿ’ฐ Closed
3๏ธโƒฃRiskMark people to exclude to avoid useless outreachโŒ Competitor / ๐Ÿšซ Unsubscribed / โ›” Other

Tag management - 3 core groups: left tree shows "Customer / Intent / Risk" groups, right shows tag list per group

Tag-and-group structure example
๐Ÿท๏ธ Tags & ๐Ÿ“ Groups
โ”œโ”€โ”€ ๐Ÿ“ Customer (who they are)
โ”‚ โ”œโ”€โ”€ ๐Ÿท๏ธ German-Germany-inflatable-kayak-distributor
โ”‚ โ”œโ”€โ”€ ๐Ÿท๏ธ English-USA-engineering-equipment-importer
โ”‚ โ””โ”€โ”€ ... (other descriptive tags)
โ”œโ”€โ”€ ๐Ÿ“ Intent (follow-up state)
โ”‚ โ”œโ”€โ”€ ๐Ÿท๏ธ ๐Ÿ’ฌ Inquiry
โ”‚ โ”œโ”€โ”€ ๐Ÿท๏ธ ๐Ÿ“ฆ Sample sent
โ”‚ โ””โ”€โ”€ ๐Ÿท๏ธ ๐Ÿ’ฐ Closed
โ””โ”€โ”€ ๐Ÿ“ Risk (to exclude)
โ”œโ”€โ”€ ๐Ÿท๏ธ โŒ Competitor
โ”œโ”€โ”€ ๐Ÿท๏ธ ๐Ÿšซ Unsubscribed
โ””โ”€โ”€ ๐Ÿท๏ธ โ›” Other

3๏ธโƒฃ How to create and manage tagsโ€‹

Two ways to create:

  • Way 1: On the Contacts page, click ใ€Newใ€‘ in the tag-filter dropdown
  • Way 2: Go to ๐Ÿ“š Tag Management page โ€” create and manage all tags + groups in one place

Contacts panel ยท Quick new tag from filter dropdown: in the tag filter at the top, click "New" at the bottom

After clicking ใ€Newใ€‘, a form pops up โ€” fill in tag name / group / color and confirm:

New tag modal ยท Full fields: tag name / group / tag color + confirm button

Manage tags: open ๐Ÿ“š Tag Management to edit / move / count / delete existing tags and keep the tag library clean.

Tag management center ยท Full ops: left group tree + right tag cards (edit / move / delete / contact count)


๐Ÿ‘€ 2. Master Contact Views (smart audience filtering)โ€‹

Core value
  • Tags are static name cards; views are dynamic filters
  • Biggest use: find a group of people fast, or exclude a group fast when sending blasts
  • Set once, reuse forever

1๏ธโƒฃ Create and manage viewsโ€‹

  • New view: open Contacts โ†’ click ใ€Create Viewใ€‘ in the top-right
  • Manage views: pin common views at the top for fast switching; drag-sort and set the most important as default

Contacts panel ยท View management: left view list (pin / drag-sort / rename / delete) + default view marker

2๏ธโƒฃ Set view filter conditionsโ€‹

The core feature. One or more conditions to filter customers.

Understand "AND / OR" logic โ€” don't mix them up:

LogicMeaningResult
ANDCustomer must satisfy all conditions simultaneouslyStricter โ†’ fewer results
ORCustomer needs to satisfy any one conditionBroader โ†’ more results

View edit modal ยท Multi-condition + logic toggle: between filters, choose "AND / OR"

3๏ธโƒฃ 4 super-useful view examplesโ€‹

4 ready-to-use views โ€” just set them up ๐Ÿ‘‡


โ‘  Intent Customer Exclusion Viewโ€‹

  • ๐ŸŽฏ Use: Auto-exclude customers with progress when sending cold emails โ€” avoid bothering them, looks more professional
  • โš™๏ธ Setup:
    • Condition: Tag contains any of ๐Ÿ’ฌ Inquiry / ๐Ÿ“ฆ Sample sent / ๐Ÿ’ฐ Closed
    • Logic: OR

View edit ยท Intent exclusion: tag contains any of "Inquiry / Sample sent / Closed", logic OR


โ‘ก Risk Customer Exclusion Viewโ€‹

  • ๐ŸŽฏ Use: Exclude risky customers during blasts โ€” protect your sender reputation and don't waste quota
  • โš™๏ธ Setup:
    • Condition: Tag contains any of โŒ Competitor / ๐Ÿšซ Unsubscribed / โ›” Other
    • Logic: OR

View edit ยท Risk exclusion: tag contains any of "Competitor / Unsubscribed / Other", logic OR


โ‘ข No-Send Email Exclusion Viewโ€‹

  • ๐ŸŽฏ Use: Auto-strip emails you don't want to market to (domestic mailboxes / functional inboxes / government bodies) โ€” lift marketing precision
  • โš™๏ธ Setup (more conditions but super useful):
    • Email starts with hr@; noreply@; marketing@; jobs@; customerservice@
    • Email ends with qq.com; 163.com; aliyun.com; 263.com; 88.com; 188.com
    • Email ends with .cn; .tw; .hk; .in
    • Email contains .gov; .org; .edu
    • Logic: OR (any match excludes)

View edit ยท No-send exclusion: 4 rows of email conditions (start / end / contains), logic OR โ€” bulk-exclude non-target emails


โ‘ฃ Read Customer Follow-Up Viewโ€‹

  • ๐ŸŽฏ Use: Surface "warm" customers in a specific segment who are interested in your product โ€” follow up more frequently
  • โš™๏ธ Setup:
    • Condition 1: Read count greater than 0 (โ‰ฅ 1 read = seen it)
    • Condition 2: Tag contains any of English-USA-engineering-equipment-distributor
    • Logic: AND

View edit ยท Read customer follow-up: read count > 0 + tag contains any of target audience, logic AND โ€” surface warm customers with intent


๐Ÿš€ 3. Real-World Exercise (theory โ†’ action)โ€‹

You've got the theory โ€” now simulate a real business scenario ๐Ÿ‘‡

๐ŸŽฏ Your goal: Launch an email sequence sending cold emails automatically and continuously to all English-region inflatable-kayak distributors.

โœ… Steps:

Step 1: Confirm tagsโ€‹

Make sure target customers are correctly tagged โ€” English-USA-inflatable-kayak-distributor / English-UK-inflatable-kayak-distributor / English-Australia-inflatable-kayak-distributor, etc.

Step 2: Create the target viewโ€‹

  • New view named English-Inflatable-Kayak-Distributor
  • Set filter: Tag contains any of the 3 country tags above
  • Logic: OR
  • Save view โ†’ all qualifying customers are pooled

View edit ยท English inflatable kayak distributor: tag contains any of USA / UK / Australia 3 English-region customer tags, logic OR

Step 3: Use the view in an email sequenceโ€‹

  • Follow the ๐Ÿ“š Email Sequence tutorial โ†’ open ๐ŸŒ Email Sequence โ†’ new sequence
  • In the sequence, click Add Contacts โ†’ pick the view English-Inflatable-Kayak-Distributor

Email sequence ยท Add contacts modal: "Add by view" โ†’ pick "English-Inflatable-Kayak-Distributor" for bulk add

๐ŸŽ‰ Done! The system auto-sends cold emails regularly to your targets while smartly avoiding customers with progress or risk. Precise, efficient, fully automated.


๐Ÿ“‹ Pitfalls to avoidโ€‹

PitfallConsequenceHow to avoid
๐Ÿ”ด Tagging dates (e.g. 0711)Tag library gets messier โ€” months later you lose the logicTags describe "who they are" โ€” time belongs to email sequences
๐Ÿ”ด Stacking 10+ tags on one customerView-filter logic gets confused, over-marketing3โ€“5 core tags per customer is enough
๐ŸŸก Forget to set "AND / OR" in viewsResults don't match expectationsStrict โ†’ "AND", broad โ†’ "OR" โ€” always confirm logic when multiple conditions
๐ŸŸก No "Intent / Risk" exclusion before blastClosed customers get bothered / competitors receive cold emailsApply Intent exclusion + Risk exclusion views before every blast
๐ŸŸก Excluding all info@ / sales@Miss SMB owner emailsThese emails don't consume points โ€” send freely (see FAQ)

โ“ FAQโ€‹

Q1: Why not include specific dates (like 0711) in tags?โ€‹

Tags describe "who they are", not "when to contact". Specific send timing and follow-up cadence belong to automated ๐Ÿ“š email sequences. This keeps the tag system permanently clean.

Q2: Is it still worth emailing info@ or sales@ accounts?โ€‹

Very much so! For SMBs, these inboxes are often managed by the owner or a key decision-maker. Don't exclude them. Even better: in Laifaxin, these emails don't consume quota โ€” send freely.

Q3: Should I send on weekends or holidays?โ€‹

Depends on the customer's work habits. Use scheduled send or send window features in ๐Ÿ“š email blasts or ๐Ÿ“š email sequences to time emails for the customer's local business hours โ€” works better.

Q4: How many tags per customer?โ€‹

3โ€“5 core tags is enough, covering "Customer group + Intent group". Too many causes management chaos and hurts view filtering.

Q5: Can I batch edit tags?โ€‹

Yes. Open Contacts โ†’ check multiple customers โ†’ top ใ€Batch Operationsใ€‘ โ†’ ใ€Edit Tagsใ€‘. See ๐Ÿ“š Manage Contacts ยท Batch Operations.


๐Ÿ’ก Study tipsโ€‹

First time with this system feels complex? Normal โ€” don't aim for perfection day 1:

  1. Week 1: Use the "Golden Formula" to tag existing customers with their identity card
  2. Week 2: Build the Intent + Risk exclusion views, apply before blasts
  3. Week 3: Add the target view, hook into email sequences for automation
  4. Week 4: Add the read-follow-up view, surface "warm" customers for high-frequency follow-up

Steady ramp โ€” customer management gets easier over time.


TopicLinkDescription
๐Ÿ“ฅ Add contactsadd-contacts3 ways: bulk import / manual entry / save from search
๐Ÿ“‹ Manage contactsmanage-contactsView & edit individuals + batch operations in 3 steps
๐Ÿ“š Email sequenceemail-sequence-guideMulti-touch automation, pair with views for audience
๐Ÿ“ง Email blastemail-mass-sendingOne-off precise blasts, pair with views to exclude blacklists
๐Ÿท๏ธ Tag managementtag-managementDeep dive on tag groups, creation, editing, stats
๐Ÿš€ v2 Golden formula03-save-and-tag#golden-formulaSource of the tag formula โ€” applied at save time

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